Author M. Asad
Mohammed Asad brings over 20 years of experience in Management, Operations, HR, Training, and Organizational Development. Currently serving as the COO and Board Member at HamdanGlobal, he has also held key roles, including Assistant General Manager – Organizational Development in Saudi Arabia’s hospitality sector.
With an MBA in HR and IT and certifications such as OD Intervention, Emotional Intelligence, and Six Sigma, Asad focuses on aligning business goals with actionable HR strategies.
Passionate about coaching and mentoring, he leverages his expertise as a certified executive and life coach to support others in achieving their goals while continuously enhancing his skills.

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The Book Sync or Sink
This book is an essential guide for professionals overseeing talent development and performance management within their organizations. It is also a valuable resource for those seeking to implement robust, straightforward, and highly efficient talent management practices. By focusing on fostering an environment of exceptional team engagement, heightened productivity, and meaningful contribution to business outcomes, this guide offers practical insights and actionable strategies. Whether refining existing processes or building a new system from the ground up, this book equips you with the tools to align individual and team performance with organizational goals, driving sustainable success and thriving workplace culture.

Book Cover
Released Worldwide
What reader say about book
Swapna Peri
Sync Or Sink” challenges outdated performance management systems, promoting a people-centric, transparent, and purpose-driven approach. It emphasizes aligning individual aspirations with organizational goals, empowering leadership, and fostering continuous improvement. With practical strategies and holistic insights, the book offers a sustainable blueprint for building resilient, high-performing, and engaged workplace cultures.
Neel Preet
Sync Or Sink” by Mohammed Asad is a practical guide for HR professionals and leaders aiming to boost engagement, shape culture, and enhance performance. Drawing from over 20 years of experience, the book offers actionable strategies to align individual goals with organizational success and build thriving, high-performing workplaces.